Is Hacker News actually worth your time for traffic?
Hacker News has a notoriously sharp-elbowed community. Self-promotion gets buried fast, accounts get flagged, and low-effort comments disappear. But the audience is high-value: developers, founders, and technical decision-makers. A single well-placed comment on a top thread can send thousands of targeted visitors to your site.
The traffic converts because readers are actively looking for tools and solutions.
How do you find the right threads to comment on?

Go to news.ycombinator.com and use the search at hn.algolia.com to find threads matching your product's problem space. Sort by date to find active discussions, not dead ones from 2019.
Look for threads like:
- "Ask HN: How do you handle X?"
- "Show HN" posts in your niche
- News stories about a problem your product solves
Set up a Google Alert for your main keyword + "site:news.ycombinator.com" so you catch new threads early. Early comments rank higher in threads and get more visibility.
What does a good Hacker News comment actually look like?
HN users read closely and will call out anything that smells like marketing copy. The bar for a useful comment is high.
Here's the structure that works:
- Answer the question directly. Give a real, specific answer before mentioning anything about yourself or your product. If someone asks how to monitor uptime cheaply, tell them how.
- Add context from experience. "We ran into this exact issue building X and found that..." is more credible than generic advice.
- Mention your product only if it genuinely fits. Disclose that you built it. HN users respect transparency and punish undisclosed promotion.
- Keep it short. Long-winded comments get skipped. Make your point in four to six sentences.
A comment that gets upvoted becomes visible to thousands of readers. A comment that reads as an ad gets flagged within minutes.
What should you avoid?
- Posting the same comment across multiple threads
- Dropping your URL without context
- Creating an account just to promote one thing
- Replying to every comment in a thread with product mentions
HN has a shadow-ban system. If you trigger spam filters, your comments become invisible to everyone except you. You won't be notified.
Does this actually produce measurable results?
For niche B2B tools, a single front-page comment thread can drive 500 to 2,000 visits in 24 hours. The traffic drops off fast, but the signups from that cohort tend to be high-quality because HN readers self-select as technical early adopters.
The long game here is building a recognized username. HN users check comment histories. An account with 18 months of genuine contributions gets far more benefit of the doubt than a new account promoting a product on its third comment.
Want the full playbook? Read our guide on Parasite SEO on Web 2.0 Platforms: A 2026 Tactical Guide.
Key Takeaway
Hacker News can drive high-quality traffic to your product if you lead with genuine value. Find threads where your product solves a real problem, answer the question directly and specifically, then mention your product only if it's a natural fit and disclose that you built it. HN users penalize undisclosed promotion quickly, but reward honest, helpful contributors with visibility to a highly engaged technical audience of founders and developers.
Source: @hridoyreh on Twitter/X
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