PocketSEOUse Ghost.org Posts for SEO: Free Dofollow Links That Actually Rank
Jesper Nissen @JespernissenSEO
Reviewed Jul 2026
Key Takeaway
Ghost.org offers a rare opportunity to earn dofollow backlinks from a high-authority domain that Google trusts. Unlike Medium or LinkedIn which provide nofollow links, Ghost passes actual SEO value back to your site. Create original, valuable content for their community rather than repurposing existing posts, then include 1-2 natural links to relevant pages on your website. Complete your Ghost profile with your main site link for an additional backlink. This tactic works particularly well for SaaS and tech companies since Ghost's audience matches these niches perfectly.
Why do Ghost.org posts work so well for SEO?
Ghost.org has strong domain authority and Google trusts it. When you publish content there, you're borrowing that trust for your own SEO efforts. Plus, unlike most platforms, Ghost gives you dofollow links back to your site.
How do you use Ghost for effective link building?
Step 1: Create valuable content
Don't just repost your blog content. Write something genuinely useful for the Ghost community. Think tutorials, case studies, or industry insights.
Step 2: Include strategic links
Link back to relevant pages on your site naturally within the content. Don't overdo it - 1-2 contextual links work better than stuffing in 5.
Step 3: Optimize your Ghost profile
Fill out your bio completely and link to your main website. This creates an additional backlink opportunity.
What makes Ghost different from other blogging platforms?
Most platforms (Medium, LinkedIn) give you nofollow links that don't pass SEO value. Ghost gives dofollow links, meaning they actually help your search rankings.
The platform is growing, which means Google sees it as increasingly relevant. Early adopters often get better visibility as platforms gain momentum.
What are the quickest ways to implement this strategy?
- Research what performs well on Ghost before posting
- Engage with other Ghost authors to build relationships
- Cross-promote your Ghost posts on your other channels
- Track which Ghost posts drive the most traffic back to your site
This strategy works especially well for SaaS companies, consultants, and anyone in tech. The Ghost audience aligns well with these niches, making your content more likely to resonate and earn engagement signals that boost SEO.
Want the full playbook? Read our guide on Image Backlinks: The Underrated Link-Building Play for 2026.