How to get your website found by AI search engines like ChatGPT

What is llms.txt and why it matters

AI search engines like ChatGPT, Gemini, and Claude are becoming major traffic sources. But they can't always understand what your business does from your homepage alone. That's where llms.txt comes in.

Think of llms.txt as a business card for AI. It's a simple text file that tells AI systems exactly what your company does, what products you sell, and key details they need to recommend you to users.

How to create your llms.txt file

Create a new text file called "llms.txt" and include:

• Company name and main description (2-3 sentences max)
• Primary products or services (bullet points work well)
• Target audience (who you serve)
• Key differentiators (what makes you unique)
• Contact information (email, phone if relevant)

Keep it under 500 words. AI systems prefer concise, factual information over marketing fluff.

Where to place your llms.txt file

Upload the file to your website's root directory, so it's accessible at: yourwebsite.com/llms.txt

Test that it loads properly by visiting the URL directly in your browser.

Submit to AI discovery platforms

Once your llms.txt file is live, submit it to these directories:

1. llmstxt.site - The main directory for AI-readable websites
2. directory.llmstxt.cloud - Secondary directory for broader coverage

Both are free and help AI systems discover your business information.

Bonus step: Google Search Console

While you're at it, submit your llms.txt URL to Google Search Console. This helps Google's AI features (like AI Overviews) find and use your information too.

Real impact on AI visibility

Websites with properly formatted llms.txt files get mentioned more often in AI responses. When someone asks ChatGPT for "project management tools for small teams," your SaaS could be the one it recommends.

This takes 15 minutes to set up but positions you for the future of search, where AI assistants handle more discovery queries than traditional search engines.