PocketSEOThe PocketSEO editorial team
Every tip and guide on PocketSEO is written and curated by our small editorial team — practitioners who've spent years doing technical SEO, content, and off-page work for real businesses. Here's who's behind the bylines.
Mara Voss
Founder & Lead Editor
Mara founded PocketSEO after nearly a decade doing in-house SEO for bootstrapped SaaS companies. She's happiest in the technical weeds — crawl budgets, Core Web Vitals, and now the messy new world of AI search — and started PocketSEO to stop hard-won practitioner knowledge from disappearing into old forum threads.
19 guides · 44 tips
Devin Cole
Content & Keyword Editor
Devin runs content and keyword strategy at PocketSEO. A former content lead at a niche affiliate site, he thinks in search intent and topic clusters, and writes the guides that turn a raw keyword list into a plan you can actually ship.
22 guides · 26 tips
Selena Ortiz
Local & Off-Page Editor
Selena covers the off-site half of SEO at PocketSEO — local search, link building, and digital PR. She cut her teeth running local SEO for a multi-location home-services brand and has a soft spot for unglamorous tactics that quietly move rankings.
10 guides · 61 tips